Privacy Policy

This Privacy Policy describes how New Mexico Data Insights, LLC (“New Mexico Data Insights,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when individuals interact with our website located at https://newmexicodatainsights.com (the “Site”) and when they submit privacy requests to us. New Mexico Data Insights provides public-records-based property information and related data services primarily to real estate professionals, title companies, financial institutions, and other organizations with a legitimate professional need for such information. This Policy also describes the privacy rights available to California residents and residents of other states with applicable consumer privacy laws, and how to exercise those rights.

New Mexico Data Insights is registered as a “data broker” with the California Privacy Protection Agency (“CPPA”) under applicable California law and may be registered in other U.S. states that require data broker registration. Our separate commercial data broker activities and related disclosures are described in more detail in our CPPA registration and in the “Data Broker Activities” section below.

If you have any questions about this Policy or our privacy practices, please contact us using the information in the “Contact Us” section.

1. Who We Are

New Mexico Data Insights, LLC
5203 Juan Tabo Blvd. NE, Suite 2B
Albuquerque, New Mexico 87111
United States

Website: https://newmexicodatainsights.com
Email: support@newmexicodatainsights.com
Phone: 1-866-372-3753

We may act as a “business” and “data broker” under California law and similar data broker and consumer privacy laws in other U.S. jurisdictions when we collect, sell, or share certain personal information about consumers with whom we do not have a direct relationship, in connection with public-records-based property information and related data products (including property ownership records, deed history, lien and judgment records, and associated contact information), which are offered primarily to real estate professionals, investors, and other organizations through various client and affiliate websites (collectively, the “Background Report Services”).

The Site itself is primarily a privacy-request and informational portal; it is not used to sell background reports, process payments, or deliver targeted advertising.

2. Scope of This Policy

This Privacy Policy applies to:

• Visitors to the Site; and
• Individuals who submit privacy requests to us (including requests submitted via the California Delete Request and Opt-Out Platform (“DROP”), or directly through our web forms, email, phone, or mail).

This Policy does not govern the privacy practices of third-party websites that may link to or from the Site or that separately provide Background Report Services. Those sites have their own privacy policies and terms.

3. Personal Information We Collect Via This Site

3.1 Information You Provide Directly

The Site is designed to collect only the personal information reasonably necessary to receive, verify, and respond to privacy requests. Depending on the request and your chosen communication channel, we may collect:

• Contact information: Name, email address, postal address, telephone number.
• Verification information: Date of birth, last four digits of Social Security number, or other identifiers you choose to provide to help us reasonably verify your identity (where permitted and appropriate).
• Request details: The type of request (e.g., access, deletion, correction, opt-out), the scope of the request, and any additional information you choose to provide in free-text fields, including information about your relationship to us or our clients.
• Authorized agent information: Name and contact information for an authorized agent, plus proof of authorization (e.g., signed permission or power of attorney), when an agent submits a request on your behalf.

We do not knowingly collect payment card data through this Site, and we do not use the Site to collect information for targeted advertising.

3.2 Information Collected Automatically

When you visit the Site, we may automatically collect limited technical information, such as:

• Browser type and version, device type, operating system
• IP address and general geolocation derived from your IP
• Date, time, and pages viewed, and referring URLs

We use this information to operate, secure, and improve the Site and to detect and prevent fraud, abuse, and security incidents. We do not use this Site data for targeted advertising.

The Site uses only basic server logs, and no third-party analytics cookies are used.

4. How We Use Personal Information Collected Through This Site

We use the personal information collected through the Site for the following purposes:

• Processing and responding to privacy requests: Receiving, authenticating, verifying, and documenting requests to know, access, delete, correct, or opt-out of certain processing; communicating with you about your request; and maintaining records of our response to comply with law.
• Compliance with law: Complying with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”), the California Delete Act, and other applicable U.S. state consumer privacy and data broker laws, including any obligations related to DROP and CPPA oversight or similar regulatory mechanisms in other jurisdictions.
• Security and fraud prevention: Protecting the Site, our systems, and the personal information we maintain, including detecting and preventing fraudulent or abusive activity.

5. Disclosure of Personal Information

We may disclose personal information collected through this Site to:

• Service providers: Third parties who perform services on our behalf (e.g., hosting, security, email delivery, identity verification), under contracts that restrict their use of personal information.
• Legal and regulatory bodies: When required or permitted by applicable law, regulation, legal process, or governmental request, or to protect our rights or the rights of others.
• Business transfers: In connection with a merger, acquisition, financing, or sale of business assets, subject to applicable law.

We do not sell or share personal information collected through this Site for targeted advertising purposes.

6. Data Broker Activities

Separately from this Site, New Mexico Data Insights operates as a data broker that collects, maintains, and licenses property-related public records information and associated personal information (such as property owner names, addresses, and contact information) through our Background Report Services. This information is sourced from public records, publicly available sources, and licensed third-party data providers.

Our Background Report Services are offered primarily to real estate professionals, investors, title companies, and other organizations through client and affiliate websites.

7. Your Privacy Rights

Depending on where you live, you may have the following rights regarding your personal information:

• Right to Know / Access: Request what personal information we have collected about you.
• Right to Delete: Request deletion of your personal information.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt Out of Sale/Sharing: Direct us to stop selling or sharing your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please visit our Remove My Information page or contact us using the information in the “Contact Us” section below.

8. Verification of Requests

To protect your privacy and security, we will take reasonable steps to verify your identity before fulfilling your request. We may ask you to provide information that matches our records so that we can confirm your identity. In some cases, we may need to collect additional information from you to verify your identity or process your request.

9. Authorized Agents

You may designate an authorized agent to submit a request on your behalf. We may require that the agent provide proof of your written authorization and may also require you to verify your identity directly with us.

10. Privacy Request Metrics

The following metrics cover the most recent reporting period:

10.1 Requests to Know / Access

10.2 Requests to Delete

10.3 Requests to Correct

10.4 Requests to Opt Out of Sale or Sharing

We update these metrics annually by July 1 of each year for the preceding calendar year.

11. Retention of Personal Information

We retain personal information for as long as reasonably necessary to:

• Fulfill the purposes described in this Policy
• Comply with applicable legal, regulatory, and audit obligations (including CPPA and Delete Act retention requirements)
• Maintain necessary business and accounting records
• Resolve disputes and enforce our agreements

For privacy-request–related data, we retain records of requests and responses for at least the period required by applicable law or regulation, including any CPPA rules relating to audits and records production.

12. Security

We use reasonable and appropriate technical, administrative, and physical safeguards designed to protect personal information under our control from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

If you have reason to believe that your interaction with us is no longer secure, please notify us immediately using the contact details provided herein.

13. Children’s Privacy

The Site and our Background Report Services are not directed to children under the age of 18, and we do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18 in violation of applicable law, we will take appropriate steps to delete that information.

14. International Users

The Site is operated from the United States, and our Background Report Services are primarily focused on U.S. public records. If you access the Site from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers are located, which may have privacy and data protection laws that differ from those in your jurisdiction.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we update the Policy, we will revise the “Last Updated” date at the top of this page. If we make material changes, we will provide additional notice as required by applicable law (for example, by posting a prominent notice on the Site).

We encourage you to review this Policy periodically to stay informed about our privacy practices.

16. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, or if you would like to exercise your privacy rights, please contact us at:

New Mexico Data Insights, LLC
5203 Juan Tabo Blvd. NE, Suite 2B
Albuquerque, New Mexico 87111
United States

Website: https://newmexicodatainsights.com
Email: support@newmexicodatainsights.com